How to Save Money on a Sky Subscription in the UK

1. Negotiate with Sky for a Better Deal

Sky is known for offering discounts to customers who negotiate. If you’re an existing customer, call their customer service and ask for a better deal.

Tips for Negotiation:

• Mention competitors – Compare Sky’s prices with BT, Virgin Media, or streaming services like Netflix and Disney+.
• Highlight loyalty – If you’ve been a customer for a long time, Sky may offer you a discount to keep you.
• Be prepared to leave – If you say you’re considering cancelling, they may offer a retention deal.
• Time your call – The best discounts are often available at the end of your contract or when new promotions launch.

2. Downgrade Your Package

If you’re paying for channels or features you rarely use, consider switching to a more affordable plan.

Ways to Save:

• Cancel unused channels – Premium channels like Sky Sports and Sky Cinema add extra costs.
• Switch to a lower-tier bundle – If you don’t need all the channels in your package, downgrade to a cheaper option.
• Remove multiroom – If you’re not using Sky in multiple rooms, cutting this feature can save you money.

3. Take Advantage of Sky Offers and Bundles

Sky regularly runs special offers that can help you save.

Where to Find Deals:

• Sky’s website – Look for new customer discounts and promotions.
• Third-party comparison sites – Websites like Uswitch and MoneySuperMarket highlight Sky discounts.
• Referral schemes – If a friend refers you, you both may receive a discount.

4. Consider Sky Stream or NOW TV

If you’re looking for a cheaper alternative, Sky’s own streaming service, Sky Stream, or NOW TV could be a better option.

Cost Comparison:

• Sky Q with full package – £46–£90 per month.
• Sky Stream with Netflix included – From £26 per month.
• NOW TV Entertainment & Cinema Pass – £9.99 and £11.99 per month, respectively.

NOW TV offers flexible, contract-free access to Sky’s content at a lower price.

5. Share a Sky Subscription

If you have family or housemates, consider sharing the cost of a Sky subscription.

Ways to Share:

• Multiroom setup – Split the cost with family members in the same household.
• Sky Go – Allows you to watch on multiple devices, but be aware of Sky’s terms regarding sharing.

6. Look for Sky Broadband and TV Bundles

Sky often provides better deals when bundling TV with broadband.

Potential Savings:

• Sky TV + Broadband deals – Bundling can often be cheaper than paying separately.
• Check cashback sites – Websites like TopCashback and Quidco sometimes offer cashback for signing up.

7. Use Cashback and Discount Codes

Cashback sites and discount codes can help you save when signing up for a new contract.

Where to Look:

• Cashback sites (TopCashback, Quidco) – Offers cashback on Sky subscriptions.
• Voucher websites (VoucherCodes, HotUKDeals) – Check for Sky discount codes.

8. Avoid Price Hikes and Hidden Fees

Sky occasionally increases prices, so stay informed to avoid unexpected charges.

How to Avoid Extra Costs:

• Lock in a fixed-term contract – This can protect against mid-contract price rises.
• Watch for contract end dates – Once your contract ends, Sky may move you to a higher standard rate.
• Check bills for hidden fees – Look for any extra charges and call Sky if needed.

9. Cancel and Rejoin as a New Customer

Sometimes, cancelling Sky and signing up again later can give you access to new customer deals.

Steps to Take:

• Cancel your subscription – Be aware of cancellation notice periods (usually 31 days).
• Wait for a retention offer – Sky often contacts customers with better deals after they cancel.
• Sign up under another household member’s name – This can qualify you for new customer discounts.

Conclusion

Sky subscriptions can be expensive, but with smart planning, you can cut costs without sacrificing your favourite content. Whether it’s negotiating a better deal, downgrading your package, or switching to a more flexible alternative like NOW TV, there are plenty of ways to save money.